VIRGIN ACTIVE AND NIKE OFFER SUPPORT TO FEMALE GYM ENTHUSIASTS |
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5 March 2007
Virgin Active have teamed up with Nike to allow their members to exclusively trial the new Nike Performance Underwear throughout the coming 9 weeks from Monday the 5th of March.
The trials will take place in various clubs up and down the country to allow women to get optimum support during their workouts. Members will benefit from a bra fitting service, whilst also gaining informative and in depth advice on sports bras and the reasons why they can help contribute to improving an individuals exercise regime.
Nike representatives will be present in the female changing rooms to measure members
for the correct bra size and will allow each participating member to trial the bra
during their workout. As well as experiencing the new revolutionary support sports
bra, everyone participating will be entered into a draw to win their own Nike Performance
sports bra.
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Representatives will be available at Virgin Actives during peak hours (late afternoon).
The Research
An estimated 70% of women wear the wrong size bra. In fact, a recent study has shown that a majority of the subjects had experienced sports related breast pain or discomfort. While a woman is running, dancing or doing strenuous exercise, her breast moves in a motion similar to a figure eight during each stride. In other words, a sport bra needs to control both horizontal (diagonal) and vertical motion. In fact, breasts are held up by Cooper’s ligaments - not muscles - as many women assume. Cooper’s ligaments are not elastic: once they stretch, they won’t bounce back.
The Nike Performance Underwear bra - The benefits and science
Nike sports bras are designed to limit breast movement and provide superior support and comfort by distributing the front load of the breast more evenly around the body.
As well as this, trapped sweat can lead to friction and chafing. Nike sports bras utilize innovative construction with no stitching - Nike no-sew technology bonds the bra smoothly so no sewn seams means there’s no chafing.
The Nike revolutionary support bra frame has adjustable chest and shoulder straps, allowing each individual to customize the fit. Moulded cups offer outstanding support while Nike Dri-FIT fabric wicks sweat away from skin, making chafing a thing of the past. An adjustable front compression strap enhances motion control and offers the highest level of impact protection in the Nike Performance Underwear range.
Naturally not all bodies are shaped the same. Nike sports bras feature innovative designs and fabric technologies that offer different benefits for different bodies. And, with a wide range of great styles to choose from it’s easy to find the perfect fit for your workout.
- The Nike Balance Bra offers built in under wire and moulded cups for additional support and flattering shape.
- The Nike Strength bra has moulded cups with a breathable mesh lining and a racer back plus adjustable straps and chest band to customize the fit to your body.
- The Nike Determination Bra has lightly padded cups for support and shaping, a sleek racer back, as well as stabilizing zones in the shoulder straps to add stability.
- The Nike Control Bra offers supreme support for fuller cup sizes. Shoulder straps are adjustable and feature stabilizing zones for additional support and soft padding for enhanced comfort. Front zip closure provides easy on-and-off.
For media enquiries, please contact Laura Hind, at Golden Goose PR on 020 7376 0070 or email lauralou@goldengoosepr.com
NOTES
- The Nike Performance Underwear range is now available to buy in the UK
- Trials will be taking place at the following venues on the following dates.
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