Drum’s Alive™ to launch exclusively in Virgin Active clubs nationwide |
 |
December 2007
2008 is set to start off with a bang, a slam and a beat as Virgin Active exclusively
launches the sensational new fitness trend, Drums Alive™, nationwide. Already popular
in both the States and Japan, Drums Alive™ is the brand new all over body workout
that induces sweat breaking rhythm together with mind training, eye coordination
and body toning beats.
From a spectators view, Drums Alive™ is a high energy, loud and fun class as dozens
of people come together with drum sticks to drum their troubles (and calories) away
on a core stability ball. As a participant, there is far more to this innovative
new concept than meets the eye.
|
Developed by US born Carrie Ekins, Drums Alive™ is a unique sensory-motor program
that is designed to give the mind and body instant feedback through continuous movement
and rhythmical flow. Not only is Drums Alive™ a fun program, it has many physical
and psychological benefits as well. It increases the heart rate and blood circulation
just like an aerobic work out. In addition, there are many subtle benefits as it
eases away stress and tension as well as encourages your mind to stay active whilst
working out the entire body.
Burning at least 150 calories in just one beginners 20 minute session (more advanced classes will be available at selected clubs), Drums Alive™ is an aerobic workout
for both arms and legs increasing calorie burn as well as toning the upper and lower
body.
For those new to the gym, Drums Alive™ is an ideal workout to ease into a new fitness
and wellness lifestyle. Unlike pounding away on the treadmill, those who have tried
Drums Alive™ have commented on how they forget that they are working out as they
become enveloped in the high energy atmosphere.
For media enquiries, please contact Laura Hind, at Golden Goose PR on 020 7376 0070 or email lauralou@goldengoosepr.com.
|
