KETTLEBELLS LAUNCH IN ALL VIRGIN ACTIVE CLUBS |
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1 JUNE 2007
Virgin Active is turning up the heat as it launches its very popular Kettlebells classes in all of its 72 clubs nationwide. Kettlebells - a traditional Russian cast iron weight that looks like a cannon ball with a handle - is being paraded as the ultimate conditioning tool by the professionals as it trains the body’s eccentric muscle actions relating to all the sudden stops, sharp movements and multidirectional planes of motion that occur during sport. The calorie-burning potential of Kettlebells is also enormous as it turbo boosts training whatever the individual goal. And it's not just men who are queuing up to get a piece of the Kettlebell action, women are too!
Kettlebells come in various sizes and weights to suit a variety of individual requirements. There are 8kg, 12kg, 16kg, 20kg, and 24kg Kettlebells available. At first, newcomers to Kettlebell training need to be instructed by a qualified trainer, but thereafter they may use them without supervision.
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The Kettlebell - a short history
Kettlebells first appeared in the Russian dictionary in 1704. To this day, any weight lifter or strong man in Russia is still referred to as a Kettlebell man. Russian Olympics lifters and the Russian Special Forces personnel owe much of their strength development, agility and stamina to Kettlebell training.
The benefits of Kettlebell training
- Develops coordination and proprioceptive abilities by being able to change hands and body direction.
- The off-set centre of gravity maximizes shoulder strength, flexibility, and also shoulder and hip stability.
- It conditions the cardiovascular system very effectively by stressing all the body’s energy systems and all of the associated areas of physical performance.
- Feel the ultimate burn with high intensity, shorter duration workouts.
- Improves strength, power, balance, flexibility, and co-ordination.
Did you know?
Sylvester Stallone was said to have trained with Kettlebells in preparation for the Rocky films.
For further information regarding Virgin Active Kettlebell classes, please call 0845 130 4747.
For press information, contact Laura Hind at Golden Goose PR on 0207 376 0070. Alternatively, please email lauralou@goldengoosepr.com.
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