As Richard says, “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” It’s this attitude that helps us rise to any challenge. And we put having fun high on the agenda.

“I believe that in the future we will be able to enjoy healthy and fulfilling lifestyles whilst minimising the negative impact we have on the world,” says Richard. Living sustainably doesn’t have to mean cutting back. And responsibility shouldn’t be dull or difficult. With Virgin, it doesn’t, and it isn’t.

Richard Branson’s first business venture was in 1970 when he set up Virgin as a mail order record retailer. Two years later he set up a recording studio signing Culture Club, Mike Oldfield, the Rolling Stones and the Sex Pistols. He is a founder member of The Elders, a group of leaders working to tackle some of the world's toughest problems. He’s also a Sir, you know.