Virgin Active Acquires Esporta
The Esporta business operates 35 health and fitness clubs and 20 racquet clubs in the UK and has 159,000 members. The transaction is conditional on obtaining competition approval (which we fully expect to be granted) and consequently we hope to complete the acquisition in early July. The enlarged business will then have 124 clubs in the UK, in addition to Virgin Active’s clubs in Italy, Spain, Portugal and South Africa.
This is great news for Virgin Active and our members. Not only will we have a much wider spread of clubs around the UK, but it also means that we can offer a wider range of activities in our clubs including indoor and outdoor tennis, squash, badminton and outdoor swimming.
You will now be part of a much bigger membership community. As a result we will be looking to put on more internal and intra club events as well as continuing to strive to deliver great service and outstanding value for money to all of our members. Being part of a bigger network will also give Virgin Active the opportunity to provide nationwide brand partnerships to our members.
We will be reviewing our reciprocal club access rights which for many of you will mean access to an even wider range of clubs and facilities. Once we have completed the acquisition we will be in contact with you again to let you have more details on our new reciprocal rights offering and what opportunities that affords to you.
We’re always listening to what our members say about how we’re doing. Through our innovative InTouch member feedback programme, we hear from over 75,000 of our members every year. That’s how we focus on the things that are important to you. It has led to us making and continuing to plan considerable investments in areas such as showers and changing areas, gym equipment and exercise innovations, along with improvements in gym floor service and group exercise programming. Through this member interaction and feedback, we will be looking to get your views on our delivery of the benefits of this acquisition.