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Our partners


Using their knowledge and wealth of nutritional experience, we've joined forces with SoulmateFood to develop a new nutritional ethos that's simple and sustainable within our members' lifestyle. Our innovative Diet Code concept will help members easily select meals that have been designed to complement their fitness goals simply by choosing meals marked Burn, Balance or Build.


Vitality offers Health and Life Insurance that rewards you for being healthy. Like other insurance, it protects you when things go wrong. But unlike other insurance, you don’t have to claim to benefit.

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Tough mudder

We've teamed up with Tough Mudder in a three year deal to provide exclusive in-club training specifically designed to help competitors discover the inner strength, stamina and all-round determination that will help them conquer what’s known as the ‘toughest event on the planet’.

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Youth sport trust

We’re partnered with the Youth Sport Trust – a national charity committed to improving the lives of young people through sport and activeness. The Youth Sport Trust is helping us deliver our Active Crew programme for disadvantaged children in primary schools all over the UK. And together, we’re raising money to help achieve our Active Inspiration goal of giving 500,000 young people more active opportunities over the next five years.


As part of our commitment to supporting tennis at all levels, we’ve partnered with the Lawn Tennis Association (LTA) to become their Official Health Club. Working side by side, we’re dedicated to boosting participation from players of all ages and levels.

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At the heart of sports history for almost a century, no other company has been as influential and intimately involved in shaping the games of Tennis, Golf, Baseball and American football as Wilson.

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We are delighted to have Speedo - the world’s leading swim brand – as a partner. Like Virgin Active, Speedo is an innovator in its field, having introduced the very first performance swimsuit in 1928, and they have continued to lead the category of swimming through innovation, creativity and global reach.  At the 2012 London Olympics more swimmers raced in Speedo than any other brand of suit.


Virgin Active are proud to have PUMA as a clothing partner, one of the world’s leading Sports Brands, designing and developing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet.