Hang in there...


Creating an active future for all

Active Inspiration

“We have to act where the problem is most pressing and where we can have the biggest impact.”

Glen Heidke, Divisional Director, Families

At Virgin Active we believe it’s never too early to start an active lifestyle.

Active Inspiration brings together kids, expert partners, teachers, our staff and members to create active programmes that everyone wants to be involved in.

Did you know:

  • By the time kids are 15 years old, only 25% of girls and boys meet the recommended levels of physical activity
  • For the first time, today’s ten year olds have a shorter life expectancy than their parents

Every child has the right to an active life, starting from today.

More about Active Inspiration

Active Inspiration

Active Crew for everyone

We’ve joined up with the UK’s leading charity on youth activity, Youth Sport Trust, to take Active Crew (and a load of great kit) into primary schools for free. Our programme is helping the most disadvantaged kids all over the UK have fun getting active.

Watch the video here
Active Minds

Active Minds

Getting active at school doesn’t just have to happen during P.E. We partnered with Enabling Enterprise to help kids learn the life skills and aspirations they need to succeed in life by launching their own school fitness programmes.

Watch the case study here
Active Inspiration Virgin Active


We asked 100 girls aged 11-16 what their perfect term of P.E. would look like. The answer was AttrActive, a fun-filled 10-week programme in partnership with Women In Sport that let girls design their own PE lessons and PE kits.

Watch the video here
Virgin Active Playmakers


Playmakers is starting an active revolution in Physical Education. We’ve worked with the University of Bedfordshire to give teachers and kids the tools to create playful P.E. lessons during school time.

Read the report here

Ready to join?