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January emojivation

Hit the ground running in the New Year

04 Jan 2016

Virgin Active helps fitness fans pack a punch on their social posts with their first set of bespoke #emojivation emojis

  • Brits bragging about fitness achievements on Twitter will break the 1 million posts mark in January 2016*
  • Despite Brits’ love of social media posting about fitness, only a handful of fitness related emojis exist to help them share their active highs and lows
  • To help fitness fans express themselves better, Virgin Active has created 36 bespoke emojis that reflect real life health and fitness moments
  • Dubbed the ‘emojivation’ pack the fitness emojis will be available to download for free on iOS and Android from 4th January 2016

Emojis are fast becoming part of the British public’s day-to-day lexicon, even being dubbed the Oxford English Dictionary’s ‘Word of the Year’ in 2015. Yet when it comes to fitness, emojis are on the lean side – with only a handful available to help active people Tweet, Instagram or Facebook their fitness feelings. To help the nation’s fitfam express their emotions, Virgin Active has unveiled its first ever ‘emojivation’ pack – emojis that are designed to motivate people and allow them to show off their hard work without typing a word.

With the nation raring to hit the gym this January, Virgin Active created the emojivation pack to ensure that gym-goers can express themselves in a digital world; allowing people to share how they get active in the same way they talk about their night out, or in the case of @Andy_Murray, his wedding ** 

Aiming to motivate and inspire people by reflecting a whole variety of active activities and challenges, workout moves, emotions and equipment, the new emojis include:

  • Fitness fans working up a sweat cycling indoors
  • A blissed out yoga fan in a tree pose
  • Workout Moves – including everyone’s favourites: squats, planks, lunges and burpees 
  • Various gym equipment – including boxing gloves, rowing machines and weights
  • Post gym relaxation in a Jacuzzi 
  • Various challenges and achievements - including taking to the slopes or celebrating climbing a mountain

The 35 brand new emojis also include different classes that Virgin Active offers at their health clubs nationwide including HIIT classes, The GRID, their brand new Barre fitness class, and finally their new dance-based, glow in the dark work-out, Pulse powered by Clubbercise.

Andy Birch, Head of Fitness for Virgin Active comments: “Health and fitness is one of the most talked about and shared topics on social media with celebs and athletes hash tagging their workouts like never before. We saw a gap in the emoji market when it comes to being able to talk about what they’ve been up to on the gym floor or in their favourite classes. We know how motivated fitness fans get by their workouts and how emotional they feel when they achieve a new fitness goal, yet there is only a handful of emojis that represented a workout. Our new range of fitness emojis are more reflective of their true work-out experience. Whatever their activity or fitness challenge, there is now a workout emoji for that.”

Evan Wray, VP and General Manager at Swyft Media, said: “Increasingly, consumers are demanding custom emojis that enable them to express their personal brand and interests – fitness being one of them. We were delighted when we were approached by Virgin Active to create just this as a way of encouraging people to share their healthy lifestyles in a fun and engaging way.”

iPhone and Android users can download the Virgin Active fitness emoji app from today, available on the App Store and Google Play store. People can also tweet @virginactiveuk in the New Year for bespoke emoji workouts for whatever challenges they are taking on in 2016.

Press contact: For further press information, high-res images and or interview requests please contact Virgin Active PR team at Hope & Glory on 020 7566 9747 or virginactive@hopeandglorypr.com.
*Twitter and social evaluation carried out
** Andy Murray wedding emoji tweet

Murray emoji tweet

About Virgin Active Health Clubs
Virgin Active’s first club opened in 1999 and, since then, it has grown to become the leading international global health club operator with over 1.4 million adult members, 14,000 employees and 272 clubs spanning four continents and ten countries (South Africa, UK, Italy, Spain, Portugal, Australia, Namibia, Botswana, Thailand and Singapore).  For more information, please go to www.virginactive.co.uk.

About Swyft Media
Swyft Media is the company changing the way brands and advertisers engage with consumers across mobile applications. For more information, please go to www.swyftmedia.com

Virgin Active’s #Emojivation pack includes the following emojis

Gym equipment and exercises:

  • Boxing gloves
  • Yoga Pose (tree pose)
  • Indoor cycling
  • TRX Straps
  • Flipping a TiYR
  • Kettlebell
  • Dumbbell
  • Jumping on a plyobox
  • Rowing machine
  • Treadmill
  • Burpee gif
  • Bench press gif
  • Leg press gif
  • Pull up gif 
  • Push up gif
  • Sit up gif
  • Lunge
  • Stretching post-workout
  • Running
  • Plank
  • Side-plank
  • Weight-lifting
  • Battle-ropes 

Representing Virgin Active classes:

  • Dancing with glow sticks to represent Virgin Active’s newest class – Pulse, powered by Clubbercise
  • Ballet pose to represent Virgin Active’s class, Barre, powered by bootybarre® 

Challenges and Achievements:

  • A PB badge to showcase achievements
  • Man on a mountain
  • Skiing on the slopes 
  • Father & son playing sports
  • Relaxing in a Jacuzzi post-workout

Users can share emoji directly from the Virgin Active #Emojivation pack, which is available to download from the App Store and Google Play store
Simply open the app and tap on ‘show me the emoji’ to see a list of those available. 
Tapping on an emoji will display it in a messenger app or on a social network.
The keyboard is also accessible in a messaging app, but this requires some installation.

For iPhone users 
iPhone users can go to ‘Settings’ and then General > Keyboard > Keyboards > Add a new keyboard.
They can select the Virgin Active #Emojivation pack keyboard and allow full access to install it.
Users can then launch the keyboard from any messaging app by tapping and holding the globe icon on the bottom left corner of their keyboard and selecting Virgin Active #Emojivation pack keyboard.

For Android users 
Android users must open the Virgin Active #Emojivation pack Keyboard App on their app screen and tap on the menu icon in the bottom left corner to select ‘settings’.
They can then choose the specific messaging and social apps they want to show a shortcut to the keyboard.
It will then show up in any of the chosen messaging apps.

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