IWD 2024: Empowering women in fitness

6 Mar 2024 17:20PM by Virgin Active

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As we gear up to celebrate International Women’s Day 2024, it's time to spotlight the incredible women in the world of fitness. From breaking stereotypes to smashing records, women have been paving the way for a healthier, stronger, and more inclusive future.

Breaking the Mould

Women from all walks of life are reclaiming their space in the fitness arena, challenging stereotypes, and redefining what it means to be strong. Whether it's lifting weights, mastering yoga poses, or hitting the pavement for a run, women are proving that strength knows no gender.

Empowering Each Other


One of the most inspiring aspects of women in fitness is the sense of community and support they provide each other. From group exercise classes to Instagram accounts, women are coming together to share their experiences, offer encouragement, and celebrate each other’s victories. It’s not about competition; it’s about lifting each other up and empowering one another to reach new heights.

Here’s what some of our favourite inspirational women have to say about the celebration.


Holly Branson, Chief Purpose and Vision Officer at Virgin

Understand that you deserve a seat at every table. And if you do start to doubt yourself, fake it until you make it and turn down the volume of the negative self-talk. This has worked for me on many occasions when imposter syndrome has gotten the better of me! ❤️


Georgia Jones, Podcaster, Presenter and Mother

Appreciate the moments as you live them: you are enough, you look amazing, you are achieving! I promise you, if you don’t live in the now you will look back and think wow I wished I’d realised my worth… you are incredible at every step of your life… live it <3


Em Furey, Fitness Content Creator, Hybrid Fitness Coach

There’s enough pressure on women so, try not to think everything’s going to pan out as you expect it to. There's always going to be a million different paths and you’re never a failure if the first one doesn’t work out. You just keep growing and keep becoming more resilient towards the path meant for you.


We hope you found some words of wisdom from these inspiring women.

Happy International Women’s Day 2024!


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