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Virgin Active teams up with Tough Mudder

Virgin Active and Tough Mudder partner to help members and competitors break new boundaries in the first agreement of its kind

13 Jan 2015

No obstacle too big as Virgin Active teams up with Tough Mudder to show competitors the ONLY way to train for the ‘toughest event on the planet.’

Virgin Active and Tough Mudder partner to help members and competitors break new boundaries in the first agreement of its kind

Virgin Active is to train a new legion of outdoor competitors as it becomes the first health club partner for the UK series of the world-famous Tough Mudder. The three year deal will see Virgin Active providing exclusive in-club training specifically designed to help competitors discover the inner strength, stamina and all-round determination that will help them conquer what’s known as the ‘toughest event on the planet’. 

Utilising Virgin Active’s new functional training experience ‘The Grid’, competitors up and down the country will be given the perfect full body workout and training advice through ‘Grid Active’. The 30 minute class that’s based on high-energy obstacle training will toughen up participants to guarantee they are physically and mentally prepared to take on the many obstacles that make up Tough Mudder - and have fun while they do it too!

In addition, using their combined expertise in the health and fitness area, Virgin Active and Tough Mudder will also be joining forces to co-design a new and unique class unlike any that has been seen inside or outside of our clubs. Combining their respective talents for pushing exercise boundaries to the limit, the top secret new class will be revealed later in 2015 and is set to redefine obstacle training. 

Paul Woolf, CEO for Virgin Active comments: “Discovering new ways to train and keep exercise fresh are fundamental to maintaining an active lifestyle and keeping motivation high all year round. There has been a huge rise in the popularity of obstacle course events like Tough Mudder because they allow people to constantly discover new ways to test themselves both physically and psychologically to the limit. 

“At Virgin Active we have exactly the same attitude. We’re continually innovating our offering to show people new ways they can challenge themselves and to help them discover new exercises and multi-dimensional movements.” 

Alongside the main Tough Mudder event, Virgin Active will also be supporting the launch of an extended offering for children with its Active Crew programmes, more details to follow in February. 

Andy Birch, Head of Fitness & Wellbeing adds: “The training and classes that Virgin Active provides through The Grid which is the perfect workouts to prepare you to discover and conquer Tough Mudder. Not only do they focus on getting adults moving better and training every part of their body, they surround you with like-minded people. The class environment and instructors help you to drive each other on and have fun at the same time, the thrill is very similar to how you will feel when your team takes on the Tough Mudder courses.”

The final part of the agreement will see The Liberator, a new Tough Mudder obstacle for 2015, taken on a tour of selected Virgin Active clubs across the UK, challenging members from each club to try and ascend its heights.

"I am excited to announce the partnership between Virgin Active and Tough Mudder.” said Will Dean, Tough Mudder’s co-founder and CEO. “ There is a great fit between the two brands, and Virgin Active's expertise and inspiring facilities will greatly enhance the training experience for Mudders preparing to tackle our events."

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