Hang in there...
Virgin Active’s Mudder Maker is back and it’s tougher than ever!
• Virgin Active launches Mudder Maker 2.0 nationwide from 11th April
• The updated class includes new obstacles and challenges designed to test participants’ fitness, stability, agility and strength ahead of the Tough Mudder event season
• Virgin Active is now offering ‘Mudder Memberships’ to all Tough Mudder participants
Virgin Active is launching Mudder Maker 2.0, one of its toughest classes to date, that’s been specifically designed to push Mudders-in-training to their physical and mental max ahead of the upcoming Tough Mudder event season.
Following on from a successful launch last spring, Mudder Maker 2.0 brings Virgin Active’s fitness and innovation expertise and obstacle course training knowledge to an indoor workout like no other that includes new obstacles and challenges to get you ready for the mud.
The 45 minute circuit style class will put participants through five challenging obstacles and five bodyweight conditioning exercises set to a rock soundtrack. Developed with the Tough Mudder events in mind, the class will test Mudders’ stability, agility and strength, but with less mud!
The two new Mudder Maker obstacles for 2016:
Pro Log: a 1.9m, 60kg multi handled Power Bag that teams carry from one marker to the next, replicating Tough Mudder’s infamous wooden log carry, ‘Hold Your Wood’
Wreck Bag: a rubber filled weight bag, giving participants a full body workout as they carry it on their shoulders as if they were carrying team-mates
When participants think things can’t get any tougher, they will be introduced to the “Mudder Minute”, a team based drill that tests strength and stability in a 60 second blast.
James Trevorrow, Virgin Active’s National Product Innovation Manager, commented: “Following the success of last year’s Mudder Maker class, we wanted to offer something bigger and better, taking Mudder Maker to the next level. Mudder Maker 2.0 will offer an adrenaline based workout, preparing people of all fitness levels for Tough Mudder, as well as those simply wanting to take on a new challenge.’’
Nikki Emmans, Vice President of Marketing at Tough Mudder, commented: “Each year we innovate the obstacles on the Tough Mudder course, providing participants with new tasks and challenges. For the second year running we have teamed up with Virgin Active to ensure Mudders receive the best training ahead of the event, with the Virgin Active’s Mudder Maker 2.0 class offering participants the best way possible to prepare both physically and mentally for all the new challenges the Tough Mudder course has to offer in 2016.’’
This year for the first time ever, Virgin Active is offering all Mudders signed up to a live event the chance to join Virgin Active with no joining fee on a non-contract basis for as little or as long as they like to help them train for the event. To sign up to the exclusive Mudder Membership, participants must take their Tough Mudder registration email to their local Active Health Club.
Mudder Maker 2.0 is available at 90 Virgin Active Health Clubs nationwide, launching in London, Scotland, East and Classic clubs on the 11th April, and in North, South and South West England on 9th May. To find your local club or more about Mudder Maker 2.0 visit www.virginactive.co.uk
For more information and/or high-res images regarding Virgin Active and/or Mudder Maker 2.0 contact the Virgin Active press office virginactive@hopeandglorypr | 020 3588 9700
NOTES TO EDITORS
About Virgin Active Health Clubs
Virgin Active’s first club opened in 1999 and, since then, it has grown to become the leading international global health club operator with over 1.4 million adult members, 14,000 employees and 262 clubs spanning four continents and nine countries (South Africa, UK, Italy, Spain, Portugal, Australia, Namibia, Thailand and Singapore). For more information, please go to www.virginactive.com.
About Tough Mudder
Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile military-style obstacle courses, Tough Mudder Inc. has since grown to include Tough Mudder Half, an obstacle challenge bringing the thrills of Tough Mudder to a 5-mile course; Mudderella, an obstacle course series created by women for women; Fruit Shoot Mini Mudder, a custom event for children ages 7-12; and World’s Toughest Mudder, a gruelling 24-hour endurance competition. The Tough Mudder family of brands is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2 million participants to date, Tough Mudder Inc. will put on more than 60 events worldwide in 2016.
For more information on the 2016 Tough Mudder season, visit www.toughmudder.co.uk. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudderuk, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.
If you are interested in participating in or covering one of Tough Mudder’s events in the UK, please contact firstname.lastname@example.org.
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